How We Decide by Jonah Lehrer

Jonah Lehrer, writer for Seed Magazine, wrote a follow-up to his book Proust Was A Neuroscientist with a book about decision-making. It is written in a style you would find familiar if you've read Malcolm Gladwell -- anecdotes from exotic and seemingly diametric scenarios to illustrate common universal principles and wisdoms. Unlike Gladwell, Lehrer has a bent towards practical knowledge. The last chapter of his book How We Decide provides a practical set of guidelines on how to apply what he's learned about the prefrontal cortex and dopamine neurons to the way we make everyday decisions.

1. Simple Problems Require Reason
Contrary to popular thought, the more complex a problem, the less we should apply painstaking reason to it. Our prefrontal cortex can only handle 4 to 9 different factors at once, and beyond that we get confused and can be distracted by variables that aren't important. For simple problems like selecting a vegetable peeler, reasoning things out is simple enough for our conscious logic to handle and can help us avoid pitfalls our emotional intelligence makes, like loss aversion where we overvalue potential losses.

2. Novel Problems Require Reason
Our unconscious emotional intelligence is like a supercomputer, able to juggle seemingly limitless variables and find patterns amid complex situations. However, the dopamine receptors of this part of our mind can only learn from experience -- if we have no experience our intuitions cannot be trusted because we have none. In novel situations where we know we haven't encountered the situation before, it is better to ignore our emotional reactions and reason it out. Even if our conscious reason is limited in complex situations, it will still do better than a gut reaction to a problem the gut doesn't know what to do with.

3. Embrace Uncertainty
One of the bigger pitfalls we make when making decisions is rushing towards the comfort of certainty - it leads us to make brash decisions, intellectualize our way to a conclusion that is actually an unverified theory, and ignore facts that conflict with our predefined view of the world. Becoming more comfortable with ambiguity and complexity in our thoughts and feelings allows us to listen more openly to contrary facts and opinions, which makes us able to make better decisions. When a decision is complex and makes you uneasy, try to buy time when possible and give the problem time to percolate.

4. You Know More Than You Know
You can think of your unconscious mind as an opaque supercomputer, and your conscious reasoning as a pocket calculator. The supercomputer is able to tackle anything from how to throw a curveball to complex life decisions, but it depends on experience to learn and its decisions are made opaquely - you don't know how the decision is made, you just feel an urge or twinge of fear that tells you what you should do. The pocket calculator is slower and more limited, but the one thing it can do is doublecheck the supercomputer, which is handy in novel or simple situations. But when you are in a situation where you've spent countless hours practicing and training, you should trust your supercomputer to make a better real-time decision than your pocket calculator. In situations where you have expertise and lots of experience, go with your gut. If you want to tweak your performance in a situation, influence yourself in general terms like "play musically" or "go smoothly", rather than in terms of specific action, to continue to utilize your body's emotional knowledge.

5. Think About Thinking.
Lehrer emphasizes this as the single most important principle to take home. What allows is to improve our decision-making is being able to go back and consider not only the decision, but the methodology behind the decision. Look at past decisions and note if they were made emotionally or rationally, and which worked better in what situations. Become a Student of Error, and start thinking of errors as learning tools rather than things to be avoided at all cost or discarded. When we take this attitude, we learn to make better decisions over time as we increasingly maximize the mental tools we have.

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Malcolm Gladwell's The Outliers

Contrary to the trend of past books where he tries to boil down complex processes into a few simple rules (The Tipping Point, Blink), Malcolm Gladwell argues for greater complexity in his book The Outliers. Attacking the straw dog which is the notion that Success is the result of Genius and Hard Work, Gladwell says there are a host of interrelated factors to success:

1. Meeting the Intelligence Threshold - an IQ at or greater than 115-120. Past the threshold IQ doesn't correlate with success in the long run.

2. Effort - the rule of thumb is 10,000 hours to develop a genius-level expertise in a given area. 10,000 hours is an abnormal amount of time to dedicate to something.

3. History - It helps to have been born on the cusp of a scientific, industrial or social revolution in history. A disproportionate number of the world's richest men in history and the tech world's CEOs, for instance, were all born within a few years of each other.

4. Luck - For that matter, personal timing means getting a lucky break -- having matured physically around the right times for an athletic season, getting access to a blossoming technology right when it came out, knowing someone in the music business.

5. Culture - Born from a cultural background that encouraged certain helpful traits like delayed gratification, persistence, assertiveness, communication, belief that hard work pays off in the end, and a comfortable relationship with authority. Your cultural background creates general personality traits which can help or hinder development. An example of hindering traits is the Appalacean "Culture of Honor" which encourages violence in response to verbal sleights.

6. Parenting - Having parents who practiced concerted cultivation, which means taking an active interest in encouraging success. Without it a child is at a disadvantage.

7. Awareness - Being aware of you cultural and parental biases allows you to bring them to a conscious awareness and overcome them. You can take steps to re-normalize to embrace a more successful life approach. This is perhaps the most important factor - that by being aware of where you come from, you can become who you want to be.